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17 /
Mar 14

GoDaddy Web Site Builder and SEO? Don’t also Bother!

Whilst the name indicates, this web site post defines GoDaddy Website Builder to our experience (no matter its variation – “Personal”, “Business” or “Business Plus”) although we were attempting to enhance the on-site SEO of litigant. Its function just isn’t to harm GoDaddy’s reputation but instead to greatly help small businesses recognize that GoDaddy’s Website Builder isn’t the information management system (CMS) this is certainly right for attaining the salient online presence that is therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our analysis that is preliminary of client’s situation, we made a listing of problems that required action. To mention several, the robots.txt file was not configured properly, there were two versions of the true webpage and something would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s business data, reviews and items, no map pointing towards the Bing+ regional listing ended up being embedded, etc.

We knew that the internet site had been hosted on GoDaddy’s internet site Builder, which we’d no knowledge about, so our concept was to you will need to perform the optimizations onto it and when unsuccessful – move the web site to WordPress and regular web hosting.

That which we learned is the fact that while being the way that is cheapest to host a webpage on GoDaddy (rendering it an exceptionally cheap choice completely), the internet site Builder didn’t permit you to perform virtually any action that a typical web web hosting allows you to definitely. GoDaddy promote their device given that option that is best with regards to their non-technical consumers – a very easy tool with 100% hassle-free setup and upkeep to give you your online business with an appropriate fundamental internet site.

That is real (the “comfortable fundamental website” part may be argued), nonetheless it is actually exactly what a WordPress website hosted with regular hosting services provides, too, except WordPress is nowhere near as restricting. Let me reveal my advice to any or all business that is small – don’t get intimidated by exactly exactly how “technically demanding” it’s to put together a WordPress website and “undersell” your web existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too limiting SEO-, design and development-wise also when it comes to many modest consumers.

The essential part that is shocking GoDaddy site Builder is you don’t already have use of the FTP while the database. You are able to imagine the limited abilities that derive from this type of limitation. For instance, and even though there was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable as the robots.txt is free website builder reviews inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines for people but regrettably they replied that this isn’t one thing they help. The client rep stated straight that the goal of GoDaddy site Builder would be to assist fundamental users create a fundamental web site – something similar to a company card. So anything “too advanced level” will be impractical to implement – exact same is true of our recommendations to 301 redirect one of many home pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. So fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some basic SEO?”. Well, you can easily nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to implement Schema.org markup that might be impossible because each time you insert the rule, the “itemscope” characteristic just gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we suggested to the customer would be to migrate their GoDaddy site Builder built web site to WordPress so we could implement all our Search Engine Optimization recommendations. The key concern he’d ended up being that keeping his internet site will end up very difficult for him because he would have to learn to cope with WordPress. We made a decision to provide him a free of charge consultation to get their method around WordPress that is by no means way more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. Like that you can expect to fully be able to use Search Engine Optimization recommendations with no limits.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!